Family values Essay Example

Family values Paper DEFINING FAMILY IN A BROAD SPECTRUM Universally, people recognize family as â€Å"a group of people affiliated by consanguinity, affinity, and co-residence. † From the rudimentary explanation, family has the simplest structure composed of mother, father, brothers, and sisters living harmoniously in a house in a certain community, having definite roles to portray as demanded by their culture, regardless where they maybe defines the layman understanding of it. But beyond personalization and visualization of family itself, several different established groups and organization based their context of family according to what qualities are acceptable for them to be qualified a family. According to Dr. Gordon Neal Diem, the Assistant Professor of Political Science at North Carolina Central University and a former member of the North Carolina Marriage and Family Therapy Certification Board, he cited several social groups who advocate new ideas of family in the society. Selected highlights of his article depicted two uniquely interesting definitions. From Diem’s article he clearly summarized, â€Å"In a Conservative free society, individuals and couples merely exchange the states definitions of family for definitions imposed by other social institutions. † In a conservative society, church does not include couples cohabiting without getting married. Church strictly abides by their rules on pre-marital living of men and women. In a â€Å"free society†, as he quoted, description of a family lies on how people they perceive it for themselves, of what suits their needs and fits their situation. We will write a custom essay sample on Family values specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Family values specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Family values specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Parents who are incapable of caring for their children can delegate their social responsibilities to members of the nuclear family or to close relatives. In a modern American society where divorce is prevalent and is on the rise, the practicality of this modern context is highly invaluable. FAMILY VALUES DEFINED The Encyclopedia of American History describes â€Å"Family Values† â€Å"as a set of beliefs or morals that help provide for family unity and social interaction as well as providing for a societal view for childhood development. These beliefs have encompassed such topics as the roles of marriage, divorce, childbearing, gender roles, and sexual activity and have shaped not only the familys interaction with society, but also legislative policy. † The Encyclopedia of American History base their grounds on moral standards a particular society and culture imposes on families inhabiting in a particular area. Also, the government plays a crucial role in keeping family values as standard and top priority by means of enactment and enforcement of pro-family laws. Laws against physical and verbal abuse on women and children, corruption of minors, and unrestricted, unhealthy media programs have been firmly supported by the government to ensure preservation of moral values in individual family members and to the members of the society at large. REACHING A DECISION Television is ubiquitous and has become a visibly essential possession in almost all American households and the world in general. Taking into account the growing number of reality television programs, American family have been the usual target of media to market morally corrupt TV programs feeding and competing against other same program on rating share. I affirm television promotes further degenerating family values then and now. According to Mary Winn, one of America’s respected television critiques, television has imminent adverse and long term effects to the relationship of American family. Television promotes a â€Å"passive and non-challenging† attitude towards children. Immobile and focused on the TV program, a child learns one way communication rather than the normal interactive conversation in real situation. Since family members are living in one house, they are being robbed with quality time; thus, television wears precious time of â€Å"family rituals† such as intermingling, simple face to face talk, and chance to discuss unsolved personal burdens. She has used the effects of television as manifested on the shift from nostalgic heart-warming family rituals to depressing cold, careless family. Some families use TV as â€Å"defense mechanism† to avoid opening-up of serious personal troubles. On the other side of the coin, Winn offered Kubey and Csikzenymihalyi’s research grasping on affirmative values of television to the family. Based on research they conducted, majority of the viewers feels good and calm; nonetheless, those situations were felt during watching TV together with their families compare to families who allocated less time to TV viewing. Pragmatically, families share the quiet time together but they can’t express real family values; they can only relate to the portrayed inaccurate and â€Å"pseudo community† adaptation of TV programs. Other significant studies show the relevance of television impact to the children’s social development. Hilary Jackson, on her research work on the effects of television to children as absorbed from violent themes of various television programs, stated that †¦Ã¢â‚¬Å"Over thirty years, findings have consistently demonstrated that violence on TV correlates with subsequent aggressive behaviour† This study proves how TV can easily corrupt upright, innocent without discerning the basic human values of right from wrong. In 2000, CBS has risen the pop television culture â€Å"Reality TV† through Big Brother . Do you realize why this program this program isn’t beneficial to us? First, it gives the idea of dependency on game-shows offering fat cash, leaving respectable value of hard-work elsewhere. Second, contenders are willing to show and do malicious acts for the sake of winning the $500,000. 00 cash prize and some intently camouflage their true identity even if the truth is the opposite of who they are in the Big Brother house for the same goal. Third, they only result to voyeurism. In a recent study on reality-based programs conducted by Robert Nabi and collegues, â€Å"results suggest first that though voyeurism (i. e. , curiosity about others) appears to be a key distinguishing gratification between reality and fictional programming, it is not always a predictor of reality television enjoyment. † In his popular commentary in The Guardian in 2001, Salman Rushdie shares similar view on voyeurism in television. as Nabi. Big Brother house is like a human size aquarium. It permits a consented invasion of privacy of the contestants; thus, insatiable sex perverts can freely view them bare 24 hours a day. Finally, programs like Survivor and Big Brother, are just trivializing sacred human feelings for network rating’s sake and an equivalent affluence and popularity for the winner who has capitalized on either pretending or immorally real. They definitely can’t give us decent family values. It all ends to business as usual.

Essay on Using Attitudes to Predict Consumer Behavior part 2

Essay on Using Attitudes to Predict Consumer Behavior part 2 Essay on Using Attitudes to Predict Consumer Behavior part 2 Essay on Using Attitudes to Predict Consumer Behavior part 2Essay on Using Attitudes to Predict Consumer Behavior part  1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In fact, marketers are interested in the major causes of attitude’s failure to predict consumer behavior. The TORA Model is used to determine the factors, which affect consumers in their decisions to purchase products (Hoyer, 2012). There are several factors that influence consumer behavior and can create certain barriers to predicting consumer behavior:Level of involvement. It is known that attitudes may predict consumer behavior if an individual’s cognitive involvement is rather high. In this case, consumers effectively use the information that â€Å"gives raise to their attitudes† (Hoyer, 2012, p. 146). If the level of involvement is low, attitudes are not strong enough and are less predictable. In other words, the attitude-behavior relationship is weak if consumers fail to â€Å"resolve the in consistency through elaboration† (Hoyer, 2012, p. 146).Consumer knowledge and experience. Attitudes can predict behavior if consumers have enough knowledge and experience about the object of the attitude (Hoyer, 2012). On the other hand, low level of knowledge and experience can become an important barrier to predicting consumer behavior (Hoyer, 2012).Analysis of the key reasons. Hoyer (2012) suggests that â€Å"attitudes are more strongly related to behavior when they are accessible or top of mind† (p.147). This fact means that attitudes have little impact on behavior if accessibility of attitudes is rather low. For example, the reduced attitude accessibility for some attributed of a product.Emotional attachment. High level of emotional attachment can be viewed as a strong predictor of consumer behavior. The higher is the consumers’ emotional attachment to the brand, the more likely they will be involved in purchasing process (Hoyer, 2012).Normative factors. Nor mative factors affect attitude-behavior relationship. In some cases, normative beliefs create barriers to predicting consumer behavior. Some consumers are more motivated to follow the established norms, while others violate these norms (Hoyer, 2012).Situational factors. Situational factors create barriers to predicting behavior. In some cases, these factors may prevent a consumer behavior from being performed. In other cases, situational factors may change attitude. As a result, the attitude-behavior relationship becomes rather weak (Hoyer, 2012).Besides, Geoffrey P. Lantos (2010) suggests that problems with predicting consumer behavior may be connected with personality traits. Attitudes are closely connected with personality traits, which can be found in observable behavior of an individual (Lantos, 2010). Both attitudes and personality traits can be used to give explanation to an individual’s behavior (Lantos, 2010).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketing pra ctitioners argue that consumers use brands in order to develop and assess their unique and memorable experiences. As a result, marketers highlight the importance of the concept of brand experience in predicting consumer behavior. Lia Zarantonello and Bernd H Schmitt (2010) have conducted a research that helps to address the issue regarding the relationships between attitudes’ failure to predict consumer behavior. They assume thatdifferent consumers have different experiences and, as a result, different experiential appeals (Zarantonello Schmitt, 2010). They explore experiential types moderate the relationships between brand attitude and consumer behavior and intention. Researchers have found that there are several types of consumers, who demonstrate different attitudes and behavior: â€Å"hedonistic, action-oriented, holistic, inner-directed, and utilitarian consumers† (Zarantonello Schmitt, 2010, p. 532). Besides, the relationship between consumer attitudes, behaviors and intentions is the most powerful for holistic consumers, whilethe weakest relationship is for utilitarian consumers (Ajzen, 2005; Zarantonello Schmitt, 2010).The major causes of the attitude-behavior gap prevalence The attitude-behavior gap might be prevalent due to a variety of factors, including market and environmental factors, as well as personal and informative factors (Devinney et al.,2010). Ethical issues play an important role in consumer purchasing decisions. Recent research point out to the fact that there is a gap between consumer attitudes (what consumers are planning to do) and consumer behaviors (what consumers actually do) (Zarantonello Schmitt, 2010;Devinney et al., 2010). This phenomenon is defined as attitude-behavior gap. Researchers suggest that it is necessary to fill the gap through the proper understanding and analysis of the consumer rationalizations that can justify their behavior and decisions in order to develop effective strategies that will help to promote and enhance behavioral change (Devinney et al.,2010). Special attention should be paid not only to the relationship between attitudes and consumer beliefs, but also to purchase intention or consumer behavior.The attitude-behavior gap can be assessed by the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which assumes the influence of attitudes on consideration and choice. Researchers state that â€Å"attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and consideration of a brand mediates the influence of attitudes and attitude strength on choice† (Priester et al., 2004, p.574). Researchers compare consumer behavior and attitudes of Health Enthusiasts and Organic Idealists and find the attitude-behavior gap. Organic Idealists and Health Enthusiasts demonstrate positive attitudes toward purchasing organic food (Priester e t al., 2004).The attitude-behavior gap stands for the discrepancy between consumer’s intentions and consumers’ actions. This gap poses a serious threat to sustainable development supported by consumer behaviors. According to Hans C.M. van Trijp and Arnout R. H. Fischer (2010), sustainable consumption depends of the gap between attitudes and behaviors, which can be explained by the application of social dilemma theory, consumers’ value orientations, and other theories. In order to bridge the attitude-behavior gap, it is recommended to use the proper techniques and strategies from commercial marketing with the major goal – to promote sustainable development. Researchers state that â€Å"social marketing of sustainability is based on the voluntary increase in consumer motivation, opportunity and ability towards behaving sustainably† (Trijp Fischer, 2010, p. 73). In other words, the attitude-behavior gap involves consumers’ concern on sustainab ility of their choice and the lack of performance of their actual choice behaviors (Trijp Fischer, 2010).Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, it is necessary to conclude that the use of consumer attitudes to predict consumer behavior is not always helpful. Consumer attitudes can be viewed as both an obstacle to a marketer and a benefit. Those marketers who ignore consumer attitudes of a product or service do not succeed in developing effective marketing strategies because of certain limitations. In contrast, those marketers, who have a deep understanding of consumer attitudes, may predict the behavior of consumers. They should be able to distinguish the existing differences between consumer beliefs, attitudes, intentions and behaviors, as well as to take into consideration the fact that attitudes may not always help to predict behavior.The Theory of Reasoned Action and the Theory of Planned Behavior help to give explanation to consumers’ intention of being involved in consumer behavior. In general, consumer attitudes reflect consumers’ evaluation of a product or service and personal motives, which affect consumer behavior and purchasing habits of consumers. The attitude-behavior gap might be prevalent because of a variety of factors, including market, environmental, personal and informative factors. Attitudes may not always be helpful in predicting consumer behavior.

Canadaian Studies Essay Example | Topics and Well Written Essays - 2000 words

Canadaian Studies - Essay Example The past governments leading to its poor social, educational, and health outcomes in relation to their Aboriginal Canadian citizens have sidelined the Northwest region (Simeone, 2011). Despite the little improvements in the Northwest Region, more still needs to be done so that the Aboriginal Canadians also enjoy good standards of living like the other Canadian citizens. According to the 2006 Census, 3.8% of the Canadian population was made of the Aboriginal communities (Simeone, 2011). Amongst these communities, the Indians make the largest percentage of 60%. Furthermore, Canadas Northwest Aboriginal population is growing faster than the nonaboriginal population (Simeone, 2011). Moreover, from 1996-2006 there was almost 45% increase of the aboriginal population in Canada (Simeone, 2011). Despite the various gains in sectors of education, employment, and income in the past decade, the aboriginal population in Canada still lags behind on those sectors. In Northwest region, Inuits fare worse on a variety of economic indicators when compared to the Metis. Some of the social and economic challenges that face the region include poor prevalence on health issues in the region, unemployment, and low income and educational levels. The Northwest region in Canada has been a topic of concern with its increasing gas and oil development in the region. The political situation in the region has been high with the local communities and non-governmental organizations raising their concerns on the need to protect the environment (Cain and Ken, 2013). Additionally, the Aboriginal communities in the region often experience a dynamic political and social, cultural response. The politics of the region are concerned with the ultimate protection of various cultural landscapes in the Northwest region. Furthermore, the government has consistently negotiated with the community leaders through the government resource managers towards amicable solutions that could lead to

Is our election process fair Essay Example | Topics and Well Written Essays - 1500 words

Is our election process fair - Essay Example This paper will highlight the unfairness that exists in the election process citing examples. The college vote is one of the critical aspects that determine whether a presidential candidate clinches the top seat or not. Contrary to many emerging democratic nations that rely on the popular vote, the American nation decides the president using the college vote. Apparently, all citizens participate in the popular vote of the president and vice president, but also elect a representative of each state to the Electoral College (Ryden 56). Usually, the individuals chosen as electors in the college are people who express allegiance to a certain party. In other cases, they operate under state laws that vary from state to state. It is worth noting that each of the 52 states has a different number of representatives in the Electoral College depending on their population. The Electoral College then determines who wins the presidential race. The candidate who secures a majority of the 538 college votes becomes the designated president. There is limited fairness in this process as will be discussed below. The popular vote is of little regard in the United States. However, it is of essence to highlight that the popular vote represents the opinion of each American who is eligible and chooses to vote. Despite the fact that the popular vote represents the voice of the majority, the elections system disregards it and relies on the college votes to determine the president. This is an indirect implication that an individual’s vote is irrelevant. Considering the 2000 presidential elections where Gore and Bush were competing for the top seat and Gore won the popular vote. However, the popular vote decided that Bush had won. The irony in this is that the majority voice represented by the popular vote had proved less significant. For the many people who voted in this election, this was unfair (Ryden 56). The Electoral College does not adequately represent the voice of the majori ty of the Americans. The electors are highly partial, and their opinion does not have to reflect the pledges they made to parties. This leaves them with the opportunity to vote according to individual preference. This compromises the level of democracy because 538 people shoulder the responsibility of electing a president for everyone. With the advancing level of understanding and participation in presidential debates, the defense that the electoral colleges serves as a fair opinion because of the level of information that the electors have is no longer valid. Majority of Americans exhibit the potential to hold an independent opinion contrary to buying the opinion of the national media. Although the media expresses its opinion on the preferred candidates, Americans know better than blindly buying the waves on popular media. This explains why the opinion expressed in the popular vote when electing the president needs consideration. The popular vote represents the opinion of 315,000,0 00 votes. Each of the electors in the college does not necessarily vote in conformity to the popular vote in their state (Rush, and Engstrom 66). It would be fair if the United States scrapped off the Electoral College. This would leave the popular vote to determine the candidate who wins the presidential race. The Electoral College superiority denies the people the free will of choice expected in a nation that claims to be a mature

Was the britsh navy pro nationalist during the spanish civil war Essay

Was the britsh navy pro nationalist during the spanish civil war - Essay Example Consequently the safest option for the British Government was to play an non-intervention role throughout the whole war but with secret support for the Franco Regime. Jill Edwards comments on this communist phobia of the British ruling class, ‘in the first weeks of the rebellion, it was the thread of anti-communism which formed the warp of British government attitudes.’ 1 The dilemma of the British Government was that on one side she had to address the fear of the rise of the socialist among the Republicans while there was another posing danger from the Nazi who were striving to establish control over the Franco Regime. Like other democratic countries of Europe officially turn a blind eye to the war just because of the fear that any bias and direct support might eventually lead to another Bloody world war. But Franco Regime received an indirect and unofficial favour from the British Naval Force just because the British Government strove to check the unanimous control over the Franco Regime. 2 But meanwhile the emotional rise of the Socialists among the Republican due to the aloofness of the European democratic countries and the direct artillery support of the Stalin Government pushed the British rulers to take a strong stand for the Nationalists. In an article ‘International Naval Cooperation During the Spanish Civil war† Adam B Siegel co mments on the overall picture of the war situation as following: Among ideologues on the left and the right, the Spanish civil war was perhaps the most controversial conflict†¦. Moreover, European powers could not ignore the fact that it posed the greatest threat to peace†¦. Spain’s strategic location, the rise of fascism†¦.drew international naval forces into Spanish waters. 3 British Naval Support for the Nationalists has a lot to do with the fear of the rise of the socialists among the Republics. During the war

Glaxosmithkline Marketing Analysis

Glaxosmithkline Marketing Analysis Jump to: GSK PESTLE | SWOT | Pfizters SWOT | SMART Objectives | Environmental SMART Objectives | Financial SMART Objectives | Strategic Priorities | Marketing Mix GlaxoSmithKline is a UK based pharmaceutical, biological and healthcare company. It is the worlds second largest pharmaceutical company. Glaxo Wellcome, which is formed from the merger of Glaxo Laboratories and Burroughs Wellcome Company, together with the SmithKline Beecham and they have form the GlaxoSmithKline. In the year 2000, GlaxoSmithKline have the name and known as GSK. GSK had employs around 110,000 workers in 117 countries, and is including over 40,000 that participate in sales and marketing. There are few global headquarters which is separated in GSK House in Brebtfort, London, United Kingdom and United States. The London and New York stock exchanges have listed the GSK Company in their list. Some well known brands such as Ribena (beverage), Panadol Zantac (anti-ulcer), Zavirax (anti-viral), (pain relief) and Augmentin (antibiotic) which is selling by them. Mission statement: The GlaxoSmithKline (GSK) global quest is to improve the quality of human life by guiding people to do more, to let them feel better, and also live longer. Besides that, the GSK has to undertake the entrepreneurial spirit of enthusiasm. It is inspired by the constant search for the pursuit of innovation.  GlaxoSmithKline attention to performance also made their complete realization and each and every citizen, as a global leader in world-class and unparalleled passion for the success of awareness contribute to the sense of urgency.  In addition, two have been entered into by the diversity of life and set statements declaration statements. Diversity Statement: GlaxoSmithKline provides an employee with respect and dignity for all working towards the environment diverse workforce.  With different backgrounds, cultures and world views of the labour force to help it understand the different patients, but also the needs of customers.  GlaxoSmithKline in the right positions to ensure that they do the best to provide genuine equality of opportunity best work.  It can monitor and manage the level and then around the world, the report by the UK ethnic and gender diversity on the data, to ensure compliance with the commitment to diversity. Life Statement: GSK committed to the hope that all workers can do their best work.  The way they do, not only to meet the business, but for your own personal needs and need it. That is why they attach so much importance to flexible working.  GlaxoSmithKline is to support flexible working arrangements, as long as it can make a better life for employees, while ensuring that business needs are met.  Flexible work policies, applicable to all staff, and it covers several modes of operation, for example, like home work, part-time jobs, annual hours, but also long-time work.  In addition, the types of flexible working options are particularly attractive to parents and caregivers.  However, the reduction or re-allocation of time or home-working arrangements can also support peoples religious observances.  It is there along with all other interests and responsibilities outside the workplace of the host. GSK Values and Behaviours Health care market in the past decade there is a need to change our business model into a more customer-centric, innovative how we perform as a collective organization, will determine our success.  To the external environment with increasingly complex and effective changes in speed index, GlaxoSmithKline need to establish an internal learning culture by GlaxoSmithKline reflect the values and behaviour. Summary of 2009 financial information As a 2nd largest pharmaceutical company, GSK financial should be doing well in their financial to maintain the images and reputation of the company. Well, to increase its market competitiveness, GSK need to have stable profits to run the research and future development. According to the table above we can understand the financial summary of GSK in year 2005 to year 2009. First we can see that the total revenue in year 2005 to 2009 is performing well. But the total revenue of year 2005 and 2006 is remaining the same while in year 2007 is decreasing and it increase back when year 2008 and 2009 as well. The total revenue amount of year 2005 is  £21660 million and 2006 is  £23225 million. The years 2005 to year 2006 it has 7.23% increase in the company. And by the year 2007 it decrease to amount of  £22716 million, which is reducing about  £509 million, about 2.192% decrease compare to year 2006. In the year 2008 it increases  £1636 million back to amount of  £24352 million, which the percentage is 7.202%. And in between year 2008 to 2009 it increase  £4016 million to amount of  £28368 million which the percentage is 16.491%. PESTLE Technological advancements, tighter regulatory-compliance overheads, rafts of patent expiries and volatile investor confidence have made the modern pharmaceutical industry an increasingly tough and competitive environment. Below is an analysis of the structure of the pharmaceutical industry using the PESTLE which mean political, economic, social and technological, and legal environment. (P)olitical: Over the years, the industry has witnessed increased political attention due to the increased the recognition of the economic importance of healthcare as a component of social welfare. Political interest has also been generated because of the increasing social and financial burden of healthcare. Examples are the UKs National Health Service debate and Medicare in the US. (E)conomic: In the decade to 2003 the pharmaceutical industry witnessed high value mergers and acquisitions 7 with a projected stock value growth rate of 10.5% (2003-2010) and Health Care. Growth rate of 12.5% (2003-2010), the audited value of the global pharmaceutical market is estimated to reach a huge 500 billion dollars by 2004. Only information technology has a higher expected growth rate of 12.6%. Majority of pharmaceutical sales originate in the US, EU and Japanese markets. Nine geographic markets account for over 80% of global pharmaceutical sales these are, US, Japan, France, Germany, UK, Italy, Canada, Brazil and Spain. Of these markets, the US is the fastest growing market and since 1995 it has accounted for close to 60% of global sales. In 2000 alone the US market grew by 16% to $133 billion dollars making it a key strategic market for pharmaceuticals. (S)ocial: Good health is an important personal and social requirement and the unique role pharmaceutical firms play in meeting societys need for popular wellbeing cannot be underestimated. In recent times, the impact of various global epidemics likes SARS, AIDS etc has also attracted popular and media attention to the industry. The effect of the intense media and political attention has resulted in increasing industry efforts to create and maintain good government-industry-society communications. (T)echnological: A modern scientific and technological advance in science is forcing industry players to adapt ever faster to the evolving environments in which they participate. Scientific advancements have also increased the need for increased spending on research and development in order to encourage innovation. (L)egal Environment: Pharmaceutical industry is a highly regulated industry and compliance enforcement. Therefore there are a huge laws, regulations and compliance with the industry indirectly absorbed.  This tends to limit its activity, and in recent years, the Government has begun to require regulation of the industry cost of the proposal, in order to avoid obstacles, embedded in the external market, global challenges, in the face of innovation. Market share Direct Competitor Comparison Competitor situation One of the main competitors of GSK is Pfizer. Pfizer Inc. is a U.S. listed global biopharmaceutical company.  Founded in 1849, the company is headquartered in New York City, in Groton research, based in Connecticut.  It is engaged in the discovery, development, manufacturing, and global human and animal prescription drug market, currently sells the second-largest pharmaceutical company. Its main products include devices for blood, high blood pressure and cardiovascular events Caduet Pfizers Lipitor cholesterol levels.  Pfizer and its subsidiaries employ approximately 116,500 people worldwide.  The company is among the world top 500, ranking No. 40 in 2010, and the most recent dollar price of 68.0bn acquisition of Wyeth Pharmaceuticals Company. In 2009, Pfizer reported revenues of 50.0bn and an  operating profit  of  £12.1bn and  £7.8bn was invested in RD. GlaxoSmithKline SWOT (S)trengths Reputation management   large market share   large highly skilled work force     Globally positioned   2nd largest in the pharmaceutical industry (W)eaknesses No online presence Inconsistency of attractive promotions High dependency on only several products Strong focus on UK market (O)pportunities New drug development Organic growth Licensing (T)hreats Rising drug cost Drug side effect competition SWOT stands for strength, weakness, opportunity and threats The rationale for conducting a SWOT analysis before proceeding to the development of the strategic plan is to know whether the organizations plan is a good fit for its internal and external situation or not. An organizations internal situation is defined by its strengths and weaknesses. An organizations external situation is defined by its opportunities and threats that exist in the business environment Pfizer SWOT analysis (S)trengths Strong sales and marketing infrastructure Strong RD departments Marketing strength in major geographical and therapeutic areas (W)eaknesses Very limited penetration of biologics market Discontinuation of products in the latter stages of development Co-marketing agreements can limit Pfizers global presence (O)pportunities Funding available to facilitate product Biologic market expansion Emergence of integrated global markets and globalisation for new products Strengths, providing Pfizer with strong products and therefore revenue growth (T)hreats which is Lipitor, due to lose patent exclusivity in 2011 Further large scale MA activity could further decline Pfizers profitability An increase in the number of safety issues surrounding Viagra Economic downturn influencing consumers purchasing power For the price of the microprocessor produce by Intel and AMD, the difference of the performance actually not very big there is just a small different of the performance, but AMD able to sell their product with a cheapest price compare to Intel but at the same AMD having a very big problem which is their product quality is not that stable, it might not be long lasting compare to Intel and Intel having a partnership with Microsoft company and this is another advantage that the buyers of Intel processor would not need to purchase operating system for their computer compare to AMD which the buyers need to purchase another operating system from Microsoft or Mac by themselves. The opportunities of Intel actually is the dominance of the market share in the market, they having a lots of different customer around the world unlike AMD which only having a little section of the market share while they lost a little of the customer will having a difficulty of the company operating due to the lack of financial power, but at the same time AMD having a growth on the market share and they might grab some of the market share due to the unstable demand of the market towards microprocessor and while they grab the market share will lead to the loss of Intel market share in microprocessor market. Smart objectives Objective for branding and promotional Specific Increase more healthy drinks like Horlicks and Ribena that has no artificial colour, flavour and sweetener Having more outlet to sell the healthy product in hypermarket Create more advertisement about GSK healthy drinks product Measurable sells more than 120 million bottles of drinks each year by the year 2013, become one of the largest healthy drinks company in market Achievable Services developed and developing countries to improve peoples quality of life enabling people to do more to improve the quality of life of people Realistic provide the good service and the high quality of product increase public trust and to let consumers feel that it is worth and they are willing to buy the product Timely In 3 years time, recognize by community as providing the healthy product company Environmental Objective for growth Specific Become the environmental friendly company Have more advertisement about recycle and educate the consumer and make resources available for them. Measurable Having 0% of industrial waste Producing 100% recycle product from company Achievable Let public and user know more about recycle product Research and develop more recycle and reuse product Realistic Become one of the best and largest product recycle company in the world Timely In year 2012, company are fully environmental friendly Financial Specific Increase and improve the sales in UK Having an improvement in total revenue and profit of the company Measurable Increase 5% of sales compare to the previous year Achievable Producing new product to influence and increase the purchasing of consumers of our product Realistic Facing so many competitors, product packaging and convenient of having the product, good services should be there to attract customers. So, an increment of 5% in revenue should not be a problem. Timely In year 2012, increase the sales and revenue by 5% and remain increase 5% year by year. GSK is focused on delivering three strategic priorities to transform into a company that delivers more growth that has less risk and an improved long-term financial performance. To be a successful and sustainable business, GSK also fulfils the social responsibilities. By doing this GSK is seen like more responsive, more flexible and more open. Three Strategic priorities The first priority of GSK is growing a diversified global business. GSK diversifying its business to create a balanced product portfolio, in the same time move away from reliance on traditional like white pill or western markets. Besides that, GSK also investing in key growth areas such as Emerging Markets, Japan, Vaccines and the Consumer Healthcare business. Next, the second priority is delivering more products of value. It aims to sustain in an industry leading pipeline of products, this is to ensuring that they demonstrate value for healthcare providers. The RD strategy is built around to focusing on the best science which diversifying through externalisation of research and also improving the returns on investment. The last priority is simplifying the operating model. GSK is a large and complex organisation which is transforming the operating model to reduce the complexities, to improve efficiency and also reducing the costs. The marketing mix strategy which need 4P (Product, Price, Place, Promotion) to make the market decision, actually is the best strategy to be used on the company in the industry. Marketing Mix Product Horlicks is considered one of GSKs main brands in the health food segment. Due to slow profit made in health products of Horlicks, the company has come up with strategies to push the flagship of the brand. Horlicks has previously target old people as a nourishment health drink for, but now they are re-launching its brand and targeting children in the market. GSK is expecting Horlicks to have an increase in turnover of health food sector. Horlicks has relaunched new products that are now available in the market such as Chocolate, Creamy Vanilla and Honey Buzz varieties in package that not only tickles the taste bud of children but also providing nutrients for the health and growth of children such as Vitamin A, Proteins, Carbohydrate and so on. A fresh new image for  Horlicks Price Horlick has white and brown drinks, where the white drink is for entire family and the brown drink focuses on children. White drink has a faster growth rate and this has added the benefits of enhancing the healthy image of Horlicks. This does not mean the target market of children has left unattended. Horlicks now positioned as a nourishment drink targeting children of age group between 8-14. Children nowadays have huge influence on things that family members buy, and therefore Horlicks prefer children to purchase their health drinks. Horlicks has also come up with products that that target kids between one and three. Place In UK, Horlicks already is a very famous product which able to found in every hypermarket, mini market in UK. Other than that, it also can be found in all the convenience stores. Besides that, the main wholesalers distribute products, so small shops within easy reach of local grain through the cash and carry. Promotion In order to increase consumer awareness of the brand of Horlicks, GSK can promote the product through TV advertisement, radio advertisement. Besides that, it also can advertise in the cinema before a movie or having a banner on the internet. On the other hand, we can also having free gift of Horlicks product by giving through the radio when the audience answer one question about Horlicks.

Management Accounting Essay -- Management

Finances Future: Challenge or threat?-Management Accounting Missing Article This article is a bout the changing demands of the business world and the impact it will have on management accounting. According to this article the business role that management accountants play will be significantly different in the future. While this change is inevitable it is unclear how many of today's accountants will be able or willing to adjust to the change and conform to what is being called "New Accounting." Accountants in the future will have to play a much larger role in their organization. Becoming a change agent, someone who can help accelerate change in an organization. This is a problem for most accountants who are used to doing the same job year after year with little to no change. Since the introduction of the computer management has recognized that the PC can perform in much less time many of the tedious number crunching activities accountants spend hours doing. As a result of this accountants are being asked to do more and become analytical and proactive, looking into the future and joining with management in making and taking responsibility for all those tough decisions. Management expects the accounting department in addition to its role processing transactions to serve as the central information hub and purveyor of all sorts of data stored on the computers. Accountants doing the same time that all these changes were happening due to PC were also facing change due to the new idea of "reengineering." This is the idea of going beyond seeking efficiencies and asking is this business process really necessary?. And if it is how can it be designed to better serve the business. If a task is unnecessary then the people who perfor... ... constant as learning should be in order to stay competitive. With the introduction of the PC accountants need to step up and prove that their role is still necessary focusing not only on balancing the books but serving as a center of information for the organization. In the future I think that this is what management accounting will be all about. Crunching number is a job better left up to the computer systems. By integrating all the functions of the finance department, finance becomes a chief driver of the decision making process. Accountants in the future must be able to adapt to change, take risks, and do more thinking and analyzing than number crunching and reporting. The new role of management accountants as the data keeper for the entire organization makes them the backbone of today's organizations which is a far larger job than balancing the books on time.