Glaxosmithkline Marketing Analysis

Glaxosmithkline Marketing Analysis Jump to: GSK PESTLE | SWOT | Pfizters SWOT | SMART Objectives | Environmental SMART Objectives | Financial SMART Objectives | Strategic Priorities | Marketing Mix GlaxoSmithKline is a UK based pharmaceutical, biological and healthcare company. It is the worlds second largest pharmaceutical company. Glaxo Wellcome, which is formed from the merger of Glaxo Laboratories and Burroughs Wellcome Company, together with the SmithKline Beecham and they have form the GlaxoSmithKline. In the year 2000, GlaxoSmithKline have the name and known as GSK. GSK had employs around 110,000 workers in 117 countries, and is including over 40,000 that participate in sales and marketing. There are few global headquarters which is separated in GSK House in Brebtfort, London, United Kingdom and United States. The London and New York stock exchanges have listed the GSK Company in their list. Some well known brands such as Ribena (beverage), Panadol Zantac (anti-ulcer), Zavirax (anti-viral), (pain relief) and Augmentin (antibiotic) which is selling by them. Mission statement: The GlaxoSmithKline (GSK) global quest is to improve the quality of human life by guiding people to do more, to let them feel better, and also live longer. Besides that, the GSK has to undertake the entrepreneurial spirit of enthusiasm. It is inspired by the constant search for the pursuit of innovation.  GlaxoSmithKline attention to performance also made their complete realization and each and every citizen, as a global leader in world-class and unparalleled passion for the success of awareness contribute to the sense of urgency.  In addition, two have been entered into by the diversity of life and set statements declaration statements. Diversity Statement: GlaxoSmithKline provides an employee with respect and dignity for all working towards the environment diverse workforce.  With different backgrounds, cultures and world views of the labour force to help it understand the different patients, but also the needs of customers.  GlaxoSmithKline in the right positions to ensure that they do the best to provide genuine equality of opportunity best work.  It can monitor and manage the level and then around the world, the report by the UK ethnic and gender diversity on the data, to ensure compliance with the commitment to diversity. Life Statement: GSK committed to the hope that all workers can do their best work.  The way they do, not only to meet the business, but for your own personal needs and need it. That is why they attach so much importance to flexible working.  GlaxoSmithKline is to support flexible working arrangements, as long as it can make a better life for employees, while ensuring that business needs are met.  Flexible work policies, applicable to all staff, and it covers several modes of operation, for example, like home work, part-time jobs, annual hours, but also long-time work.  In addition, the types of flexible working options are particularly attractive to parents and caregivers.  However, the reduction or re-allocation of time or home-working arrangements can also support peoples religious observances.  It is there along with all other interests and responsibilities outside the workplace of the host. GSK Values and Behaviours Health care market in the past decade there is a need to change our business model into a more customer-centric, innovative how we perform as a collective organization, will determine our success.  To the external environment with increasingly complex and effective changes in speed index, GlaxoSmithKline need to establish an internal learning culture by GlaxoSmithKline reflect the values and behaviour. Summary of 2009 financial information As a 2nd largest pharmaceutical company, GSK financial should be doing well in their financial to maintain the images and reputation of the company. Well, to increase its market competitiveness, GSK need to have stable profits to run the research and future development. According to the table above we can understand the financial summary of GSK in year 2005 to year 2009. First we can see that the total revenue in year 2005 to 2009 is performing well. But the total revenue of year 2005 and 2006 is remaining the same while in year 2007 is decreasing and it increase back when year 2008 and 2009 as well. The total revenue amount of year 2005 is  £21660 million and 2006 is  £23225 million. The years 2005 to year 2006 it has 7.23% increase in the company. And by the year 2007 it decrease to amount of  £22716 million, which is reducing about  £509 million, about 2.192% decrease compare to year 2006. In the year 2008 it increases  £1636 million back to amount of  £24352 million, which the percentage is 7.202%. And in between year 2008 to 2009 it increase  £4016 million to amount of  £28368 million which the percentage is 16.491%. PESTLE Technological advancements, tighter regulatory-compliance overheads, rafts of patent expiries and volatile investor confidence have made the modern pharmaceutical industry an increasingly tough and competitive environment. Below is an analysis of the structure of the pharmaceutical industry using the PESTLE which mean political, economic, social and technological, and legal environment. (P)olitical: Over the years, the industry has witnessed increased political attention due to the increased the recognition of the economic importance of healthcare as a component of social welfare. Political interest has also been generated because of the increasing social and financial burden of healthcare. Examples are the UKs National Health Service debate and Medicare in the US. (E)conomic: In the decade to 2003 the pharmaceutical industry witnessed high value mergers and acquisitions 7 with a projected stock value growth rate of 10.5% (2003-2010) and Health Care. Growth rate of 12.5% (2003-2010), the audited value of the global pharmaceutical market is estimated to reach a huge 500 billion dollars by 2004. Only information technology has a higher expected growth rate of 12.6%. Majority of pharmaceutical sales originate in the US, EU and Japanese markets. Nine geographic markets account for over 80% of global pharmaceutical sales these are, US, Japan, France, Germany, UK, Italy, Canada, Brazil and Spain. Of these markets, the US is the fastest growing market and since 1995 it has accounted for close to 60% of global sales. In 2000 alone the US market grew by 16% to $133 billion dollars making it a key strategic market for pharmaceuticals. (S)ocial: Good health is an important personal and social requirement and the unique role pharmaceutical firms play in meeting societys need for popular wellbeing cannot be underestimated. In recent times, the impact of various global epidemics likes SARS, AIDS etc has also attracted popular and media attention to the industry. The effect of the intense media and political attention has resulted in increasing industry efforts to create and maintain good government-industry-society communications. (T)echnological: A modern scientific and technological advance in science is forcing industry players to adapt ever faster to the evolving environments in which they participate. Scientific advancements have also increased the need for increased spending on research and development in order to encourage innovation. (L)egal Environment: Pharmaceutical industry is a highly regulated industry and compliance enforcement. Therefore there are a huge laws, regulations and compliance with the industry indirectly absorbed.  This tends to limit its activity, and in recent years, the Government has begun to require regulation of the industry cost of the proposal, in order to avoid obstacles, embedded in the external market, global challenges, in the face of innovation. Market share Direct Competitor Comparison Competitor situation One of the main competitors of GSK is Pfizer. Pfizer Inc. is a U.S. listed global biopharmaceutical company.  Founded in 1849, the company is headquartered in New York City, in Groton research, based in Connecticut.  It is engaged in the discovery, development, manufacturing, and global human and animal prescription drug market, currently sells the second-largest pharmaceutical company. Its main products include devices for blood, high blood pressure and cardiovascular events Caduet Pfizers Lipitor cholesterol levels.  Pfizer and its subsidiaries employ approximately 116,500 people worldwide.  The company is among the world top 500, ranking No. 40 in 2010, and the most recent dollar price of 68.0bn acquisition of Wyeth Pharmaceuticals Company. In 2009, Pfizer reported revenues of 50.0bn and an  operating profit  of  £12.1bn and  £7.8bn was invested in RD. GlaxoSmithKline SWOT (S)trengths Reputation management   large market share   large highly skilled work force     Globally positioned   2nd largest in the pharmaceutical industry (W)eaknesses No online presence Inconsistency of attractive promotions High dependency on only several products Strong focus on UK market (O)pportunities New drug development Organic growth Licensing (T)hreats Rising drug cost Drug side effect competition SWOT stands for strength, weakness, opportunity and threats The rationale for conducting a SWOT analysis before proceeding to the development of the strategic plan is to know whether the organizations plan is a good fit for its internal and external situation or not. An organizations internal situation is defined by its strengths and weaknesses. An organizations external situation is defined by its opportunities and threats that exist in the business environment Pfizer SWOT analysis (S)trengths Strong sales and marketing infrastructure Strong RD departments Marketing strength in major geographical and therapeutic areas (W)eaknesses Very limited penetration of biologics market Discontinuation of products in the latter stages of development Co-marketing agreements can limit Pfizers global presence (O)pportunities Funding available to facilitate product Biologic market expansion Emergence of integrated global markets and globalisation for new products Strengths, providing Pfizer with strong products and therefore revenue growth (T)hreats which is Lipitor, due to lose patent exclusivity in 2011 Further large scale MA activity could further decline Pfizers profitability An increase in the number of safety issues surrounding Viagra Economic downturn influencing consumers purchasing power For the price of the microprocessor produce by Intel and AMD, the difference of the performance actually not very big there is just a small different of the performance, but AMD able to sell their product with a cheapest price compare to Intel but at the same AMD having a very big problem which is their product quality is not that stable, it might not be long lasting compare to Intel and Intel having a partnership with Microsoft company and this is another advantage that the buyers of Intel processor would not need to purchase operating system for their computer compare to AMD which the buyers need to purchase another operating system from Microsoft or Mac by themselves. The opportunities of Intel actually is the dominance of the market share in the market, they having a lots of different customer around the world unlike AMD which only having a little section of the market share while they lost a little of the customer will having a difficulty of the company operating due to the lack of financial power, but at the same time AMD having a growth on the market share and they might grab some of the market share due to the unstable demand of the market towards microprocessor and while they grab the market share will lead to the loss of Intel market share in microprocessor market. Smart objectives Objective for branding and promotional Specific Increase more healthy drinks like Horlicks and Ribena that has no artificial colour, flavour and sweetener Having more outlet to sell the healthy product in hypermarket Create more advertisement about GSK healthy drinks product Measurable sells more than 120 million bottles of drinks each year by the year 2013, become one of the largest healthy drinks company in market Achievable Services developed and developing countries to improve peoples quality of life enabling people to do more to improve the quality of life of people Realistic provide the good service and the high quality of product increase public trust and to let consumers feel that it is worth and they are willing to buy the product Timely In 3 years time, recognize by community as providing the healthy product company Environmental Objective for growth Specific Become the environmental friendly company Have more advertisement about recycle and educate the consumer and make resources available for them. Measurable Having 0% of industrial waste Producing 100% recycle product from company Achievable Let public and user know more about recycle product Research and develop more recycle and reuse product Realistic Become one of the best and largest product recycle company in the world Timely In year 2012, company are fully environmental friendly Financial Specific Increase and improve the sales in UK Having an improvement in total revenue and profit of the company Measurable Increase 5% of sales compare to the previous year Achievable Producing new product to influence and increase the purchasing of consumers of our product Realistic Facing so many competitors, product packaging and convenient of having the product, good services should be there to attract customers. So, an increment of 5% in revenue should not be a problem. Timely In year 2012, increase the sales and revenue by 5% and remain increase 5% year by year. GSK is focused on delivering three strategic priorities to transform into a company that delivers more growth that has less risk and an improved long-term financial performance. To be a successful and sustainable business, GSK also fulfils the social responsibilities. By doing this GSK is seen like more responsive, more flexible and more open. Three Strategic priorities The first priority of GSK is growing a diversified global business. GSK diversifying its business to create a balanced product portfolio, in the same time move away from reliance on traditional like white pill or western markets. Besides that, GSK also investing in key growth areas such as Emerging Markets, Japan, Vaccines and the Consumer Healthcare business. Next, the second priority is delivering more products of value. It aims to sustain in an industry leading pipeline of products, this is to ensuring that they demonstrate value for healthcare providers. The RD strategy is built around to focusing on the best science which diversifying through externalisation of research and also improving the returns on investment. The last priority is simplifying the operating model. GSK is a large and complex organisation which is transforming the operating model to reduce the complexities, to improve efficiency and also reducing the costs. The marketing mix strategy which need 4P (Product, Price, Place, Promotion) to make the market decision, actually is the best strategy to be used on the company in the industry. Marketing Mix Product Horlicks is considered one of GSKs main brands in the health food segment. Due to slow profit made in health products of Horlicks, the company has come up with strategies to push the flagship of the brand. Horlicks has previously target old people as a nourishment health drink for, but now they are re-launching its brand and targeting children in the market. GSK is expecting Horlicks to have an increase in turnover of health food sector. Horlicks has relaunched new products that are now available in the market such as Chocolate, Creamy Vanilla and Honey Buzz varieties in package that not only tickles the taste bud of children but also providing nutrients for the health and growth of children such as Vitamin A, Proteins, Carbohydrate and so on. A fresh new image for  Horlicks Price Horlick has white and brown drinks, where the white drink is for entire family and the brown drink focuses on children. White drink has a faster growth rate and this has added the benefits of enhancing the healthy image of Horlicks. This does not mean the target market of children has left unattended. Horlicks now positioned as a nourishment drink targeting children of age group between 8-14. Children nowadays have huge influence on things that family members buy, and therefore Horlicks prefer children to purchase their health drinks. Horlicks has also come up with products that that target kids between one and three. Place In UK, Horlicks already is a very famous product which able to found in every hypermarket, mini market in UK. Other than that, it also can be found in all the convenience stores. Besides that, the main wholesalers distribute products, so small shops within easy reach of local grain through the cash and carry. Promotion In order to increase consumer awareness of the brand of Horlicks, GSK can promote the product through TV advertisement, radio advertisement. Besides that, it also can advertise in the cinema before a movie or having a banner on the internet. On the other hand, we can also having free gift of Horlicks product by giving through the radio when the audience answer one question about Horlicks.

Management Accounting Essay -- Management

Finances Future: Challenge or threat?-Management Accounting Missing Article This article is a bout the changing demands of the business world and the impact it will have on management accounting. According to this article the business role that management accountants play will be significantly different in the future. While this change is inevitable it is unclear how many of today's accountants will be able or willing to adjust to the change and conform to what is being called "New Accounting." Accountants in the future will have to play a much larger role in their organization. Becoming a change agent, someone who can help accelerate change in an organization. This is a problem for most accountants who are used to doing the same job year after year with little to no change. Since the introduction of the computer management has recognized that the PC can perform in much less time many of the tedious number crunching activities accountants spend hours doing. As a result of this accountants are being asked to do more and become analytical and proactive, looking into the future and joining with management in making and taking responsibility for all those tough decisions. Management expects the accounting department in addition to its role processing transactions to serve as the central information hub and purveyor of all sorts of data stored on the computers. Accountants doing the same time that all these changes were happening due to PC were also facing change due to the new idea of "reengineering." This is the idea of going beyond seeking efficiencies and asking is this business process really necessary?. And if it is how can it be designed to better serve the business. If a task is unnecessary then the people who perfor... ... constant as learning should be in order to stay competitive. With the introduction of the PC accountants need to step up and prove that their role is still necessary focusing not only on balancing the books but serving as a center of information for the organization. In the future I think that this is what management accounting will be all about. Crunching number is a job better left up to the computer systems. By integrating all the functions of the finance department, finance becomes a chief driver of the decision making process. Accountants in the future must be able to adapt to change, take risks, and do more thinking and analyzing than number crunching and reporting. The new role of management accountants as the data keeper for the entire organization makes them the backbone of today's organizations which is a far larger job than balancing the books on time.

Perception of the African American Males

Perception of the African American males African Americans males are considered dangerous based on a false identity, misconceptions, and misinformation that are available in the media; this includes but is not limited to rap music, news, and TV shows. This misconception can be traced as far back as slavery. The perception of blacks’ males as being dangerous began when the slave came to America on 1619. Due to the situation of being treated as property, to be freely bought and sold, and that the owner was free to split up a couple or family at any time simply by selling some of his/her slaves. African slaves started to behave in a hostile manner. Because of their behavior the Caucasians immediately started to classify the slaves as being dangerous, and they need to be tame as if they were wild animals. This lead the slave masters to start putting chain and walking around with their rifles when they would be in the fields with them. As it was stated in ‘The Brut Caricature†, it portrays black men as innately savage, animalistic, destructive, and criminal; deserving punishment, and maybe death. Due to the negative influence and portrayals of African Americans males, these individuals are often misguided. The nature vs. nurture theory comes into play. I. e. Low income black males are predisposed to innate qualities, while behavioral traits are learned i. e. through the media. â€Å"Get Rich or Die Trying† is the mentality of most African American males with the help of the media. Most males see themselves as rap stars, sports stars, and or comedians. There is limited exposure of African American as doctors or lawyers at an early age its learned that their chance of success in life is limited. The men in the low income communities have the tendencies of wanting to become like the â€Å"white man†. The main problem is that they portray the idea of â€Å"get rich quick†. These perceptions cause them to turn into drugs, and from there into violence and crimes. According to a 2006 National Urban League report a third of black males will spend time in prison before their 35th birthday. This fact could be because of the high school dropouts and the poor understanding they get from society. Yes, I said the poor understanding from society, because black men are one of the least understood groups in our country. People don't look at the conditions that cause a lot of black men to be in the situations they're in today, they just look at the results. † According to my findings, among men, blacks (28. 5%) are about six times more likely than whites (4. 4%) to be admitted to prison during their life. I also noted that there are more black males in prison in America than are in college. (The Black and White of Justice, Freedom Magazine). Volume 28. Another consequence for African Americans it’s that the â€Å"monster† image given by the Caucasian people are carry by the poor African American people. According to Stallworth (early 1990’s) young black males continue to follow patterns of slavery times. Many fulfill white America’s image of them legitimately by becoming successful gangster rappers, others fulfill these image illegitimately by becoming â€Å"bad niggers† Rappers, therefore reinforce the popular belief that as â€Å"bad ass niggers† young black can achieve fame, recognition, and sense of being (somebody). If they lose, however, they can face a long stay in our jails and prisons or even bodily injury and death. Which it’s happening now days. Media and the African American Males According to the book ‘Black Demons’ there is a â€Å"black pathology† a fundamental weakness in African American families that can be traced to their experiences as slaves. The news media, for example, have taken the lead in equating young African American males with aggressiveness, lawlessness, and violence. Likewise, the entertainment media have eagerly taken their cue from the journalists, and these false images not only affect race relationship but also create a self felling prophecy for African American youngsters, whose limits of achievement can be determined for them by suggestions in the media. A common stereotype about African American men is that they are engage in drug abuse a disproportionate way which it’s not true because according to statistics from the US department of Health and Human services that although eight percent of African American males cocaine, eleven percent of whites have use the same drug. This is, however, not the impression that we get from watching the evening local news or even an episode of television program COPS. Blacks Stereotyped of Being Intellectually Inferior and Criminals. Another common negative stereotype, establishes the African American male as intellectually inferior. Studies directed by psychologist Claude Stale, indicate that African American teenagers are aware that they are stigmatized as being intellectually inferior and the go to school bearing what psychologist Claude has called a â€Å"burden of suspicion† Such burden can affect their attitudes and achievements. These shadows hang over stigmatized people no matter their status or accomplishments. These stigmas have the potential to roll them of their individually and debilitate their attempts to break out of the stereotypical roles. Blacks are the repository for the American fear of crime. Ask anyone, of any race, to picture a criminal and the image will have a black face. The linked between blackness and criminality it’s routinized by terms such a â€Å"black-on-black crimes† or â€Å"black crimes†. I also have to mention the ‘black brute stereotype arise in the early 1870’s. Such stereotype is one of the pictures white Americans have in their heads about black men: as savage, violent amazingly strong and not caring about right and wrong. Even today according to my findings , blacks are three times more likely to be physically threatened, harmed or killed because if their race than whites. So this idea of whites as peaceful and blacks ad threatening to white is not rooted in fact. It is rooted in something else. Yes, there are black men who are violent and savage, who do unspeakable things. But there are white men like that too. In either case they are hardly common enough to reasonably determine one’s ideas about the ordinary people of their race. Rap Music and its influence in African American males Rap music celebrates vulgarity. Indeed, it markets vulgarity; that is its product. It is the vulgar excesses of rap-the profanity, the over-sized jewelry, the naked acquisitiveness, the sexual aggressiveness-that are its hallmarks. New media attention on rap music seems obsessed on instances of violence at rap concerts, rap producers’ illegal use of musical samples, gangster raps’ lurid fanatics of cop killing, and female dismemberment, and Black Nationalist rappers suggestions that white peoples are devils disciples. It seems that rappers to notice the influence they have in people mostly African American people, and by say this type of things they send an incorrect message to their fanatics and other people in general. In most of the songs you can find a high level of aggravated language, images, and high crimes scenarios. . According to the authors of these songs, they just make it for the entertainment of their fans without thinking of the image they are given of their people and themselves. One question and many answers from our society I took the duty to find out the perception that common US citizens have towards African American males, by submitting a question on (answersyahoo. com) people from all around our country answered to my question. The following are the answers to my survey. †¢ People poisonous stereotypes the black males with the â€Å"5 Ds†Ã¢â‚¬â€Ã¢â‚¬Å"Dumb, deprived, dangerous, deviant, and disturbed†. †¢ Lazy & uneducated †¢ Drug dealers †¢ Poor †¢ Hate other races †¢ They are dirty †¢ Loud, obnoxious, rude My Opinion For these reasons and many other African American males are consider dangerous for our society. But stop and think for a minute, are they all really dangerous or this is only a big misunderstanding? Can we judge them all as a whole, or there are some of them that can be excluded of being stereotyped as â€Å"dangerous†, â€Å"criminal†, etc? In my opinion we cannot judged them all as a whole and we should also try to understand the reasons behind their actions. We have to learn how to be open minded and see things from different perspectives. We also have to realize that not everything that we see and listen in the media is always the truth, there is always a second part of a story and most of the time we fail to look for that second part. African American behavior has been shaped by us (society) because of our mistreatment towards them and our racism†¦ I believe if we change the way we look at them and express about them, they will change their behavior and we no longer will have to use the statement of â€Å"dangerous† when referring to a African American male. Conclusion To conclude to this issue in question I just have to say ‘Black or white, God gave us the opportunity to succeed, and regardless of the situation we are dealt, we can all live the life we imagined. After s days of research I can’t say there is a wrong or right theory about African American males because everyone has their own way of thinking and their own opinion. But just to add ‘the world would be shocked to know that the majority of black men make the right choices and build successful families and careers every day in America, yet are rarely discussed in the headlines’. Bibliogaphy

How to Get Recommendation Letters for Grad School

How to Get Recommendation Letters for Grad School Recommendation letters are a critical part of the graduate school application. If you are planning on applying to grad school, think about who you will ask for letters of recommendation well before you begin preparing your graduate school application. Make contact with professors during the first two years of college and develop relationships as you will rely on them to write recommendation letters that will land you a spot in the graduate program of your choice. Every graduate program requires applicants to submit recommendation letters. Dont underestimate the importance of these letters. While your transcript, standardized test scores, and admissions essay are vital components of your graduate school application, an excellent recommendation letter can make up for weaknesses in any of these areas. Why Do Graduate School Applications Require Recommendation Letters? A well-written recommendation letter provides admissions committees with information that isnt found elsewhere in the application. A recommendation letter is a detailed discussion, from a faculty member, of the personal qualities, accomplishments, and experiences that make you unique and perfect for the programs to which youve applied. A helpful letter of recommendation provides insights that cannot be gleaned by simply reviewing an applicants transcript  or standardized test scores. Moreover, a recommendation can validate a candidates admissions essay. Who to Ask? Most graduate programs require at least two, more commonly three, recommendation letters. Most students find choosing professionals to write recommendations difficult. Consider faculty members, administrators, internship/co-operative education supervisors, and employers. The people you ask to write your recommendation letters should: Know you wellKnow you long enough to write with authorityKnow your workDescribe your work positivelyHave a high opinion of youKnow where you are applyingKnow your educational and career goalsBe able to favorably compare you with your peersBe well knownBe able to write a good letter Keep in mind that no one person will satisfy all of these criteria. Aim for a set of recommendation letters that cover the range of your skills. Ideally, letters should cover your academic and scholastic skills, research abilities and experiences, and applied experiences (e.g., co-operative education, internships, related work experience). For example, a student who is applying to an MSW program or a program in clinical psychology might include recommendations from faculty who can attest to their research skills as well as recommendation letters from faculty or supervisors who can speak to their clinical and applies skills and potential. How to Ask for a Recommendation Letter There are good and bad ways of approaching faculty to ask for a letter of recommendation. For example, time your request well: dont corner professors in the hallway or immediately before or after class. Request an appointment, explaining that youd like to discuss your plans for graduate school. Save the official request and explanation for that meeting. Ask the professor if he or she knows you well enough to write a meaningful and helpful recommendation letter. Pay attention to their demeanor. If you sense reluctance, thank them and ask someone else. Remember that it is best to ask early in the semester. As the end of the semester approaches, faculty may hesitate because of time restraints. Also be aware of common mistakes students make when requesting recommendation letters, such as asking too close to the admissions deadline. Ask at least a month ahead of time, even if you dont have your application materials composed or your final list of programs chosen. Provide Information   The best thing that you can do to ensure that your recommendation letters cover all the bases is to provide your referees with all the necessary information. Dont assume that they will remember everything about you. For example, I might remember that a student is exceptional and an excellent participant in class but I may not remember all of the details when I sit down to write, such as how many classes the student took with me and extracurricular interests (such as being active in the psychology honors society, for example).  Provide a file with all of your background information: TranscriptResume or curriculum vitaeAdmissions essaysCourses youve taken with themResearch experienceInternship and other applied experiencesHonor societies to which you belongAwards youve wonWork experienceProfessional goalsDue date for the applicationCopy of the application recommendation forms (if a paper/hard copy letter is required and if the forms are provided by the institution)List of programs to which you are applying (and have them send email requests for recommendations early, well before the deadline) Confidentiality The recommendation forms supplied by graduate programs require you to decide whether to waive or retain your rights to see your recommendation letters. As you decide whether to retain your rights, remember that confidential recommendation letters tend to carry more weight with admissions committees. In addition, many faculty will not write a recommendation letter unless it is confidential. Other faculty may provide you with a copy of each letter, even if it is confidential. If you are unsure of what to decide, discuss it with your referee. As the application deadline approaches, check back with your referees to remind professors of the deadline (but dont nag!). Contacting the graduate programs to inquire whether your materials were received is also appropriate. Regardless of the outcome of your application, be sure to send a thank you note once you have determined that faculty have submitted their letters.

Caesar feels guilty Essays

Caesar feels guilty Essays Caesar feels guilty Essay Caesar feels guilty Essay The death of Fulvia means Antony can no longer neglect his duties or the people of Rome will label him a traitor and will lose his power. The death of Fulvia doesnt upset Antony but he feel like a weight has been lifted from his shoulders give the gods a thankful sacrifice essentially this means that he believes Fulvias death was a good thing. However now Shakespeare creates a new stage in Antony and Cleopatras relationship. This event causes Antony to return to Rome to fix his affairs and whilst he is there he leaves insecure Cleopatra to embellish and exaggerate their relationship.This also creates doubts in Cleopatras mind in praising Antony, Ive dispraised Caesar which means she is considering leaving Antony to escape a tragic end. This also shows that she is only with Antony to enhance her reputation. Antony on the other hand is in Rome and dreams only of returning to his Egyptian dish Caesar knows Antony will return to Cleopatra and uses this to his advantage by making Antony marry his sister to capture the now traitorous Antony, which shows how little emotion Caesar has. This grief is crowned with consolation I, ii, 160-165This event has added to Cleopatras insecurity, she feels if he goes back to Rome he will forget her and stay in Rome. I believe Cleopatra is now using Antony to appease her insecurity. Act 2 opens with a speech from Pompeii and in this speech he sums up the three triumvirates. Shakespeare has used Pompeii because he has no emotional attachments to the main characters. This is very effective, as it is an unbiased view. I like how Shakespeare has used this man. He is clearly unbiased and makes it very obvious to the audience that this is the way these men really are. Mark Antony.In Egypt sits at dinner and will make No wars without doors, Caesar gets money where He loses heart: Lepidus flatters both. II, I, 12-14. He says that Antony is a coward and wont commit to a fight unless there is a way for him to escape and that he is lazy. He says that Caesar is only interested in money and if he keeps taxing his people then they will be lost and finally he says that lepidus is useless which is backed up by the fact he is usually drunk. Antony who is now in Rome meets with Caesar and he blames Antony for being in Egypt enjoying himself and neglecting his duties.Did pocket up my letters; and with taunts Did gibe my miss ive out of audience II, ii, 72-73 Aggripa then prompts Antony to marry Ceases sister Octavia. The speech he gives is full of well rehearsed points which will show Antony that Caesar is willing to sacrifice his own sister to capture Antony. Antony must marry Octavia or the triumvirate will fall apart. Antony agrees to marry her but later runs back to his Egyptian dish another food image used by Shakespeare in representation of Antonys love.Shakespeare has used this as a mid point between the stages in their relationship. Antony now is torn between his love and his country. He agrees to marry Octavia to keep the triumvirate together but he could also have realised that Cleopatra will lead him to his downfall. This is where tragedy enters the play for the first time shown when Antony talks with the soothe sayer He heats thee gainst the odds Antony knows he is going to lose but it shows how courageous he is by risking everything.In contrast Cleopatra is a lot more secure however she does still try to manipulate Antony by changing her moods. She now shows us that in light of these new events she is contemplating her other choices in praising Antony we dispraised Caesar this makes us wonder whether Cleopatras feeling for Antony are real. However she is getting old and the only way Caesar would take Cleopatra, as a lover would be as an insult to Antony. There are now a few battle scenes in which Cleopatras inexperience in battle causes them to lose.This makes Antony believe Cleopatra has betrayed him and he is now a complete wreck as he now truly has lost everything. He has a large argument with Cleopatra, which culminates in her running away and telling a messenger to tell Antony she has committed suicide. This is the third and final change in their relationship. Both characters now have been completely destroyed. Antony has no way of escape and Cleopatra will now only be Caesers toy. Antony feels betrayed he has no will to live and as a final attempt tries to over come a tragic end.When Antony hears of Cleopatras death his attitude becomes more focused and he attempts to kill himself which is a final acceptance of Egyptian values, He fails to kill himself with his own sword, which shows how ineffective he has become. I dont like the way Antony dies. It seems less tragic than it could have been. Ill admit that he uses the symbolism especially how his sword has become ineffective against himself is excellent but his death seems to lack the honour Antony deserved. He lies there until he is taken to Cleopatra when he finds out she is still alive.Even now Cleopatra wont let Antony talk and she refuses to get down off her monument to see Antony and makes sure he is taken to her. She refers to sexual imagery and wont let Antony say his dying words. Antony at least had an honourable death, as he wasnt going to let Caesar take his life, he chose the time and the place. The crown othe earth doth melt IV, XV, 62. When Caesar hears about Antonys death he shows some emotion for the first time in the play. He becomes very solemn and his language is very plain.However he composes himself quickly. Caesar feels guilty. Caesar is touched V, I, 33. He now wants Cleopatra to become his lover as a final insult to Antony so that he will be feared and merciless. Cleoptra holds back half of her wealth when Caesar asks for it. We are unsure about her intentions when she did this because it as two outcomes, either she did it to stop Caesar thinking she was going to commit suicide so she could kill herself or that she was planning on running away and building a new empire.Cleo then finally before her death honours Antony memory and it makes the audience believe she really did love Antony, which is the final show of tragedy in the play. In conclusion I believe Antony and Cleopatra truly did love each other in some way even if it was only a memory. However Antony does say they will enter heaven as lovers. This play is fraught with tragedy built up slowly through the play. It truly is a pitiful end for the two lovers.I think Shakespeare has used imagery well to show the love of the two and it helps build up their tragic end. The tragic end comes from the conflict between Rome and Egypt and is illustrated by three images, the sword, armour and dimensions. His lowness or highness shows Antonys tragic end, Antonys own sword is ineffective when he tries to kill himself. The final speech is by Caesar in his monotone, simplistic language however he does seem to be inspired and shows how great Antony and Cleopatra were!

Crisis in Ukraine Assignment Example | Topics and Well Written Essays - 500 words

Crisis in Ukraine - Assignment Example But there are two perspectives and interpretations from the entire scenario. The standoff came about in the form of Ukraine’s possible enrollment into E.U. Backed by Russia, it abstained from it. The first is about the possible attack and other punitive measures undertaking by United States of America. However, writers like Loren Thomspon argue that Untied States of America would never go into war or to the extreme limit with Russia. It is based on the fact that United States would not want to disturb the prevailing status quo that has been in place for last two decades. Thomspon has given a set of reasons based on which he supports his claims of United States of America’s helplessness and its inability to unleash war upon Russia. These reasons range from awareness in the domestic segments to the internal realization of the fact knowing that America can least afford a war on new battle field in present circumstances and that too against a far more formidable rival in the form of Russia (Thompson). Russia has time and again expressed and shown its interest in the region, and more so in the Crimea where it states that the people have historic, lingual and religious affiliations and thereby must be protected at any cost. The other dimension of Russia’s interest and influence is subject to the natural resources and primarily the gas pipe line that touches past this area and is of high importance to the Russian industries. So far, even the actions and potential political maneuvers and diplomacy of the European powers in the form Germany and Great Britain have also failed. The upcoming meeting between the two foreign ministers is of high value and hopes are pinned against it towards a resolution of the issue faced (GORDON). Russia has an edge in this case and has caught United States of America on a weak footing. The only option United States of America is the backing of European Nations

Nobody Gets Married Anymore, Mister by Gerry Garibaldi Article

Nobody Gets Married Anymore, Mister by Gerry Garibaldi - Article Example The author predicts in the article that although money, reforms, and the gleaming porcelain hold great importance for the schools they can hardly make a good impact on the minds of the children. The reason is that urban teachers and students are facing such problems, which are associated with the mindset of children, which cannot be changed due to reforms. â€Å"Urban teachers face an intractable problem, one that we cannot spend or even teach our way out of teen pregnancy†. In the remaining part of the article, the author describes her experience of dealing with her pregnant students. The author mainly emphasizes her encounter with a girl named Nicole who is likely to become a teenage mother. Along with Nicole, who has been the focus of the author in the whole article, the author also highlights her experience with another student, jasmine, who gave birth to a child nearly six months ago. In the end, the author tells us about Data Wall, which is a strategy for the teachers to produce data about the progress of the students. My own belief about the issue of teenage pregnancies is somewhat conservative. I believe that teenage pregnancies result in creating many social and health problems. The government of the U.S.A provides considerable benefits to the unwed teenage mothers, which is one of the main factors behind the increase in the rate of teenage pregnancies. Jansson states, â€Å"Refusing or severely limiting public benefits to teenage mothers, will reduce out-of-wedlock birthrates†. Some girls do not get pregnant intentionally. Such girls forget using pills or other contraceptive methods during sex, so their chances of getting a pregnant increase. Such pregnancies also give rise to illegal abortions, which is another ethical issue.